Tuesday, September 7, 2010
Wednesday, September 1, 2010
Tuesday, August 31, 2010
Monday, August 30, 2010
Sunday, August 8, 2010
Do you have Influence?
The following is an excerpt from a newsletter my business partner, Tammie Nielsen, wrote. I believe she caught the essence of what having influence is all about. We all have influence to some degree but most of us don't know how to harness, build and use it.
Having influence becomes critically important in a competitive business environment and relationships are key. So if you are wondering what make a prospect choose you or a competitor check your influence. http://fcinf.com/v/aslz (influence check)
Do You Have Influence? ~ by Tammie Nielsen
If you use social media; Facebook, Twitter, Youtube etc just for fun then stop reading! This email is not for you. However, if you are using social media to build your business and your personal brand then you need to know it is all about influence. You may be asking your self why you need influence, what is influence and how to gain influence? Influence is the foundation of everything you do on line, it’s the purpose, maybe not the end result but it is the purpose. Have you created value with the people you are connecting too? Are they intrigued when you tell them about a product or service? Do they believe you are telling them the truth that you’re not out for your own benefit only? Building relationships is the 1st thing you need to do if you are trying to build an online brand. Influence is the end result of performing the3 C’s well. If you are contributing to your friends, followers, fans and subscribers then you will build influence.
Fast Company is conducting the influence project so you can see just how influential you are on line. You may be more influential than you know! Check it out at
http://fcinf.com/v/bc0n . Keep working on your 3 C’s and you will create influence. Don’t get discouraged everyone starts at the same place. Some people take the online portion of their business and brand more seriously than others and these people are the ones that will ultimately benefit.
Until next time....I'm Robert and
YOU are the Brand!
Having influence becomes critically important in a competitive business environment and relationships are key. So if you are wondering what make a prospect choose you or a competitor check your influence. http://fcinf.com/v/aslz (influence check)
Do You Have Influence? ~ by Tammie Nielsen
If you use social media; Facebook, Twitter, Youtube etc just for fun then stop reading! This email is not for you. However, if you are using social media to build your business and your personal brand then you need to know it is all about influence. You may be asking your self why you need influence, what is influence and how to gain influence? Influence is the foundation of everything you do on line, it’s the purpose, maybe not the end result but it is the purpose. Have you created value with the people you are connecting too? Are they intrigued when you tell them about a product or service? Do they believe you are telling them the truth that you’re not out for your own benefit only? Building relationships is the 1st thing you need to do if you are trying to build an online brand. Influence is the end result of performing the3 C’s well. If you are contributing to your friends, followers, fans and subscribers then you will build influence.
Fast Company is conducting the influence project so you can see just how influential you are on line. You may be more influential than you know! Check it out at
http://fcinf.com/v/bc0n . Keep working on your 3 C’s and you will create influence. Don’t get discouraged everyone starts at the same place. Some people take the online portion of their business and brand more seriously than others and these people are the ones that will ultimately benefit.
Until next time....I'm Robert and
YOU are the Brand!
Thursday, March 18, 2010
What is Personal Branding?
Hi all!
Often times when I teach others personal branding and I ask what personal branding is exactly, I am met with blank faces or educated guesses. Which is okay because it affords me opportunities to share a little insight.
I found long explanations as to what it is and in fact here is one definition that I found;
Definition
Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.
The term personal brand is believed to have first appeared in the August 1997 issue of Fast Company Magazine, in an article by management guru and author Tom Peters, who wrote, "We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."
While I like this definition, allow me to simplify more.
Personal branding is the process of taking your name and face and adding value to it. It is a promise of value and you determine that value.
But the key to remember here is "process". Personal branding is indeed a process and your brand will not be built overnight.
I had a guy call me up one day and asked me about personal branding. After I explained it to him, he ask if it would save his job which he could lose in the next 30 days. I told him that personal branding doesn't quite work that way.
The process works more like a crockpot rather than a microwave. Remember, the more time you put into building your strong magnetic personal brand the better the staying power is of your branding.
Until next time....You are the BRAND!
Robert E Reed
Often times when I teach others personal branding and I ask what personal branding is exactly, I am met with blank faces or educated guesses. Which is okay because it affords me opportunities to share a little insight.
I found long explanations as to what it is and in fact here is one definition that I found;
Definition
Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.
The term personal brand is believed to have first appeared in the August 1997 issue of Fast Company Magazine, in an article by management guru and author Tom Peters, who wrote, "We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."
While I like this definition, allow me to simplify more.
Personal branding is the process of taking your name and face and adding value to it. It is a promise of value and you determine that value.
But the key to remember here is "process". Personal branding is indeed a process and your brand will not be built overnight.
I had a guy call me up one day and asked me about personal branding. After I explained it to him, he ask if it would save his job which he could lose in the next 30 days. I told him that personal branding doesn't quite work that way.
The process works more like a crockpot rather than a microwave. Remember, the more time you put into building your strong magnetic personal brand the better the staying power is of your branding.
Until next time....You are the BRAND!
Robert E Reed
Subscribe to:
Posts (Atom)
